Why Create Your Own Instructional Video
At Rise 8 Media, we've nearly a decade of experience creating education and instructional video content. We specialize in creating instructional videos that are as informative as they are visually interesting to watch. The best instructional videos are those that people actually want to watch. Here's what instructional video content can do for your business:
EDUCATE YOUR AUDIENCE
Concise and visually compelling instructional videos educate and can even entertain your audience. Instructional videos create an opportunity to directly show your audience how your solution fits their needs.
RAISE YOUR SEARCH VISIBILITY
Your customers are moving beyond the instruction manual. Instead, they are turning to Google and YouTube seeking simple instructional videos to teach them everything they need to know.
INCREASE YOUR ORGANIC REACH
Instructional videos are a one time marketing expense that provides you with an organic and long-term marketing asset. Our typical instructional videos garner hundreds of thousands of organic views over their life.
BOOST YOUR VALUE PROPOSITION
Instructional videos help you boost the your value proposition for potential and existing customers. You are already providing the solution, these videos provided added value in the education of that solution.
Instructional Video Production | Case Studies
How We Create Our Instructional Videos
Educational must be tailored to fit the intended audience’s needs. Before we can begin writing or filming we must understand who the instructional content is designed for. Only then can we understand your audience's need.
Everyone is busy and because of that instructional content needs to be concise and effective. Once we've identified your audience, we work to understand the exact problem the instructional video must solve in a simple and concise manner.
Effective content clearly conveys its message within seconds. Within 10-15 seconds, we want your audience to know why the are watching the instructional video and what problem the video promises to solve.
Education is more than just simply watching a video. Once your customers learn your product or a particular skill, we want to call them to action. Each instructional video should help your customers to understand “what’s next.”