With well over 1,500,000 monthly visits, SLR Lounge is one of the largest educational platforms for wedding and portrait photographers available on the internet.
SLR Lounge was created by the team behind Lin and Jirsa Photography and Rise 8 Media. SLR Lounge was born out of the necessity to train and educate our own growing team at Lin and Jirsa Photography. We created a SLR Lounge to house all of our educational content which quickly met a growing need for aspiring photographers seeking real world professional education.
Today, we specialize in creating the best photography and business tutorials for aspiring professional wedding and portrait photographers.
IDENTIFY THE AUDIENCE
SLR Lounge’s core audience is aspiring professional wedding and portrait photographers. The trick within this audience is the wide range of varying skill and experience. An aspiring wedding photographer can have zero experience with a camera, or might have been shooting their entire life. Our task is in creating organized information that can meet their needs at each stage of their journey.
UNDERSTAND THE NEED
Success. Put plain and simply, the core need for an aspiring wedding or portrait photographer is success within their new venture. For some that success is in growing their business and revenue. For others, that success can be found in simply learning how to capture professional imagery.
In addition, the educational industry for photographers is flooded with an abundance of free and paid education via YouTube and other online blogs and platforms. However, users are generally playing a game of never ending tag as they chase content, seeking actionable information that addresses their specific needs.
Aspiring wedding and portrait photographers need organized and concise information that is rooted in successful real world practices.
PRESENT THE SOLUTION
Our solution is to create courses designed to target each specific need within our core audience. Each course and the content within are designed as an educational pathway that guides them from Point A to Point B.
From years of experience, we also understand that the best education must be as informative as it is interesting to watch. In addition to filling our education with interesting footage and motion graphics, we also design our scripts and content to be fun and filled with personality. Education that is informational and entertaining or “infotainment” is our aim.
Organized, interesting, entertaining, and actionable information. This is the reason SLR Lounge has become so successful over the years.
CALL TO ACTION
The best education continues after the video is completed. For that reason, SLR Lounge’s educational content and platform is designed with action steps at the end of each video to guide users into engagement. Engaging with the education by putting new techniques into practice is the best way for our core audience to internalize new information.
From uploading images to Constructive Critique to completing Assignments, we want the audience to end each video with a call to action to help them internalize the lesson just learned.