The 12 Movement | Brand Video

In addition to their promotional short film, the executives at The 12 Movement wanted to create a series of videos that would distinguish themselves and their members from other boutique fitness gyms.

To achieve this, we pitched the concept of creating “member short stories.” These were designed to be short films based on actual members of The 12. We wanted to create emotional attachment by inspiring through real member stories.

Additional Videos from Our Profoto Series

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