The 12 Movement | Promotional Videos
The 12 Movement started in Orange County as a boutique fitness brand that is currently expanding as a nationwide franchise. Their vision was to create an authentic promotional piece showcasing actual workouts.
We executed on that vision by starting with capturing real members performing real workouts. What you see in the final video is not scripted, there are no actors. It’s a naturally high energy video that’s authentic to The12 in every way.