Why Create Your Own Brand Video
Brand videos are emotionally driven lifestyle short films that help your audience resonate with your brand and mission rather than simply your product. These videos are generally longer in length and are anchored in a specific story that's relatable to your core audience.
GIVE YOUR BRAND A HEART BEAT
Brand videos bring to light the faces behind a company. Your audience wants to know you, they want to resonate with you as a person and brand. Brand videos are crafted to show personalities behind your business.
CONNECT WITH YOUR AUDIENCE
Brand videos are short films designed to emotionally link your brand to your audiences core values. Rather than sell a specific product or service, these videos generally convey your company's mission and core values.
BUILD TRUST WITH YOUR AUDIENCE
Brand videos don't need to sell a specific product/service. Because of that, these videos are wonderful tools to help convey an authentic message to your audience that builds trust in ways that a "commercial" cannot.
INSPIRE YOUR TEAM
Some of our favorite brand videos are short films designed to be used internally. Brand short films are wonderful for inspiring your company's team in rallying behind a common mission and purpose.
Brand video Production | Case STudies
How We Create Our Brand Videos
As lifestyle pieces, it’s absolutely critical we start by identifying the core audience. The intended audience will dictate every part of the film’s sensibilities as we desire to create a final short film that will resonate.
A brand short film should show how your company or product seamlessly fits into the lives of your typical client. To do this, these videos must first clearly identify challenges and problems that your audience resonates with.
A promotional video would show the audience's problem and your solution to that problem. A brand short film is a short story designed to show how your solution actually fits into the life of a typical audience member.
Finally, in realizing what your product/service can do for them, we need to guide your audience into a call to action. At their emotional high, we will conclude the video with an action step helping your ideal client know “what’s next.”
Ready to get started on a project with us?
Stop by our Orange County Video Production studio today!