Why Create Your Own Brand Video
Brand videos are emotionally driven lifestyle short films that help your audience resonate with your brand and mission rather than simply your product. These videos are generally longer in length and are anchored in a specific story that’s relatable to your core audience.
GIVE YOUR BRAND A HEART BEAT
Brand videos bring to light the faces behind a company. Your audience wants to know you, they want to resonate with you as a person and brand. Brand videos are crafted to show personalities behind your business.
CONNECT WITH YOUR AUDIENCE
Brand videos are short films designed to emotionally link your brand to your audiences core values. Rather than sell a specific product or service, these videos generally convey your company’s mission and core values.
BUILD TRUST WITH YOUR AUDIENCE
Brand videos don’t need to sell a specific product/service. Because of that, these videos are wonderful tools to help convey an authentic message to your audience that builds trust in ways that a “commercial” cannot.
INSPIRE YOUR TEAM
Some of our favorite brand videos are short films designed to be used internally. Brand short films are wonderful for inspiring your company’s team in rallying behind a common mission and purpose.
How We Create YOur Promotional Videos
Promotional videos are effective when they tell meaningful stories. However, in order to tell a meaningful story we must first understand your intended audience. This is step number one to identify who you are trying to reach.
Your audience has a problem or need. Well crafted promotional videos identify that core problem and help your audience know that you understand their needs.
Powerful promotional videos convey a simple clarified message on how your product/services can guide your audience to success. These videos establish your brand as the guide that helps your clients, the heroes/heroines, achieve success.
For promotional videos to be truly effective they must clearly call the audience to action. Once your audience has connected emotionally with your brand, we must show them “here’s what to do next”